Do you know your valuable customers?
Year of publication: |
2013
|
---|---|
Authors: | Wilhelm, Stefan ; Gueldenberg, Stefan ; Güttel, Wolfgang H. |
Published in: |
Journal of knowledge management. - Bingley : Emerald Group Publ. Ltd., ISSN 1367-3270, ZDB-ID 1495109-5. - Vol. 17.2013, 5, p. 661-676
|
Subject: | Modivation | Strategic management | Customer knowledge management | Customer typologies | Entrepreneurial firms | Strategic customers | Beziehungsmarketing | Relationship marketing | Strategisches Management | Wissensmanagement | Knowledge management | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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