Do you punish or forgive socially responsible companies? : a cross-country analysis of boycott campaigns
Year of publication: |
2023
|
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Authors: | Kim, Changju ; Kinoshita, Akihiro |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 71.2023, p. 1-10
|
Subject: | Corporate social responsibility | Social contribution | Brand strength | Cross-country analysis | Consumer boycotts | Corporate Social Responsibility | Konsumentenboykott | Consumer boycott | Konsumentenverhalten | Consumer behaviour | Welt | World |
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