Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks - Online E-Companion Appendix
Year of publication: |
2015
|
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Authors: | Bapna, Ravi |
Other Persons: | Umyarov, Akhmed (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Online-Handel | Online retailing | Experiment | Feldforschung | Field research | Virales Marketing | Viral marketing |
Extent: | 1 Online-Ressource (13 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Bapna, Ravi and Umyarov, Akhmed, 2014, "Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks," Management Science, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 18, 2014 erstellt |
Classification: | M31 - Marketing ; C93 - Field Experiments |
Source: | ECONIS - Online Catalogue of the ZBW |
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