Doctoral education and transformative consumer research
Year of publication: |
2008
|
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Authors: | Mari, Carlo |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 30.2008, 1, p. 5-11
|
Subject: | Betriebswirtschaftsstudium | Graduate business education | Sozialforschung | Social research | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Marktforschung | Market research |
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