Does a Firm's Product Recall Strategy Affects Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises
Year of publication: |
2015
|
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Authors: | Chen, Yubo ; Ganesan, Shankar ; Liu, Yong |
Publisher: |
[S.l.] : SSRN |
Subject: | Krisenmanagement | Crisis management | Produkthaftung | Product liability | Produktqualität | Product quality | Unternehmen | Enterprise | Reputation | Produktsicherheit | Product safety | Ereignisstudie | Event study |
Extent: | 1 Online-Ressource (40 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing, 73 (6): 214-226, 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 1, 2009 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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