Does a Food-themed TV Drama Affect Perceptions of National Image and Intention to Visit a Country? An Empirical Study of Korea TV Drama
| Year of publication: |
2012
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|---|---|
| Authors: | Kim, Seongseop ; Kim, Miju ; Agrusa, Jerome ; Lee, Aejoo |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 14089907. - Vol. 29.2012, 4 (1.5.), p. 313-327
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