Does a global young consumer exist? A comparative study of South Korea and Poland
Year of publication: |
2015
|
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Authors: | Kacprzak, Agnieszka ; Dziewanowska, Katarzyna |
Published in: |
Journal of Marketing and Consumer Behaviour in Emerging Markets. - Wydział Zarządzania. - Vol. 1.2015, 1, p. 47-61
|
Publisher: |
Wydział Zarządzania |
Subject: | globalization | young consumers | Generation Y | Korea | Poland | segmentation |
Extent: | application/pdf |
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Type of publication: | Article |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M39 - Marketing and Advertising. Other ; M00 - Business Administration and Business Economics; Marketing; Accounting. General |
Source: |
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Does a global young consumer exist? : a comparative study of South Korea and Poland
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