Does a Single Response Category in a Scale Completely Capture a Response?
Year of publication: |
1996
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Authors: | Viswanathan, Madhubalan ; Bergen, Mark ; Dutta, Shantanu ; Childers, Terry |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 13.1996, 5, p. 457-480
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