Does ad blocking have an effect on online shopping?
David Suárez, Begoña García-Mariñoso
| Year of publication: |
2021
|
|---|---|
| Authors: | Suárez, David ; García-Mariñoso, Begoña |
| Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 45.2021, 3, p. 1-7
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| Subject: | Ad blockers | Advertising avoidance | e-commerce | Propensity score matching | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.telpol.2020.102089 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012614756