Does advertising lower consumer prices?
Robert L. Steiner
| Year of publication: |
1978
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|---|---|
| Authors: | Steiner, Robert L. |
| Published in: |
Readings in basic marketing. - Homewood/Ill. [u.a.] : Irwin [u.a.], ISBN 0-256-02050-7. - 1978, p. 267-280
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing. 37.1973,October |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002859165