Does Advertising Lower the Price of Newspapers to Consumers ? A Theoretical Appraisal
We study whether advertising subsidizes consumers newspapers, prices. Using a model representingthe two-sided network effects between the advertising and printed media industries, we show that theanswer should be nuanced according to the readership,s attitude toward advertising.
Year of publication: |
2004
|
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Authors: | Gabszewicz, Jean J, ; Laussel, Didier ; Sonnac, Nathalie |
Institutions: | Centre de Recherche en Économie et Statistique (CREST), Groupe des Écoles Nationales d'Économie et Statistique (GENES) |
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