Does advertising spending influence media coverage of the advertiser?
Year of publication: |
2009
|
---|---|
Authors: | Rinallo, Diego ; Basuroy, Suman |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 6, p. 33-46
|
Subject: | Marketing | Werbeträger | Advertising media | Mediale Berichterstattung | Media coverage |
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