Does alliance orientation matter for new product success? : an empirical study of Taiwanese electronics firms
Yen-Chun Chen and Todd Arnold
| Year of publication: |
2022
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|---|---|
| Authors: | Chen, Yen Chun ; Arnold, Todd |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 12, p. 3347-3380
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| Subject: | Alliance orientation | New product development | New product success | NPD decision-making flexibility | Product program innovativeness | Produktentwicklung | Innovation | Elektronikindustrie | Electronics industry | Strategische Allianz | Strategic alliance | Taiwan | Innovationsmanagement | Innovation management | Erfolgsfaktor | Success factor | Industrie | Manufacturing industries |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-07-2021-0540 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457433