Does anyone really know if online ad campaigns are working? : an evaluation of methods used to assess the effectiveness of advertising on the Internet
Year of publication: |
2010
|
---|---|
Authors: | Lavrakas, Paul J. ; Mane, Sherrill ; Laszlo, Joe |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 4, p. 354-373
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Messung | Measurement |
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