Does Audiovisual Congruency in Advertisements Increase Persuasion? The Role of Cultural Music and Products
Year of publication: |
2009
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Authors: | Lalwani, Ashok ; Lwin, May ; Ling, Pee Beng |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 22.2009, 2, p. 139-154
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