Does B2B WOM usage matter to channel relationship performance? : the roles of organizational culture and psychic distance
Year of publication: |
2023
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Authors: | Kikumori, Mai ; Ishii, Ryuta |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 114.2023, p. 286-296
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Subject: | Export channels | Export marketing | International business-to-business relationships | International channel partners | Partner selection | Word-of-mouth | Lieferantenmanagement | Supplier relationship management | Internationales Marketing | International marketing | Vertriebsweg | Distribution channel | B-to-B-Marketing | Business-to-business marketing | Export | Unternehmenskultur | Corporate culture | Unternehmenskooperation | Inter-firm cooperation | Virales Marketing | Viral marketing |
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