Does bad medical news reduce preferences for generic drugs?
Year of publication: |
2024
|
---|---|
Authors: | Hermosilla, Manuel ; Ching, Andrew |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 88.2024, 1, p. 160-178
|
Subject: | health care | marketing and public policy | behavioral marketing | natural experiments | generic drugs | Generika | Generic drugs | Arzneimittel | Pharmaceuticals | Pharmaindustrie | Pharmaceutical industry | Experiment | Arzneimittelmarkt | Pharmaceutical market | Gesundheitskosten | Health care costs |
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