Does Bat Day Make Cents? The Effect of Promotions on the Demand for Major League Baseball
Year of publication: |
2000-01
|
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Authors: | McDonald, Mark ; Rascher, Daniel |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | baseball | promotions | giveaways | regression | demand | economics |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Published in Journal of Sport Management 14.1(2000): pp. 8-27 |
Classification: | D12 - Consumer Economics: Empirical Analysis ; L83 - Sports; Gambling; Recreation; Tourism |
Source: |
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