Does big data enhance firm innovation competency? : the mediating role of data-driven insights
Year of publication: |
2019
|
---|---|
Authors: | Ghasemaghaei, Maryam ; Calic, Goran |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 104.2019, p. 69-84
|
Subject: | Big data characteristics | Descriptive insight | Predictive insight | Prescriptive insight | Innovation competency | Innovation | Big Data | Big data | Innovationsmanagement | Innovation management | Data Mining | Data mining |
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