Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Gopal Das, James Agarwal, Naresh K. Malhotra, Geetika Varshneya
| Year of publication: |
February 2019
|
|---|---|
| Authors: | Das, Gopal ; Agarwal, James ; Malhotra, Naresh K. ; Varshneya, Geetika |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 95.2019, p. 479-490
|
| Subject: | Perceived brand ethicality | Customer brand experience | Brand passion | Brand commitment | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.05.026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980380