Does brand management of corporate reputation translate into higher markt value?
Year of publication: |
2010
|
---|---|
Authors: | Smith, Katherine Taken ; Smith, Murphy ; Wang, Kun |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 3, p. 201-221
|
Subject: | Markenführung | Brand management | Firmenimage | Corporate reputation | Marktwert | Market value |
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