Does channel decentralization lead to low quality product lines?
Year of publication: |
2014
|
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Authors: | Chung, Hwan ; Lee, Eunkyu |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 9/10, p. 1870-1891
|
Subject: | Game theory | Product quality | Distribution channel | Product line design | Produktqualität | Vertriebsweg | Spieltheorie | Fertigungsprogramm | Master production schedule | Produktgestaltung | Product design | Qualitätsmanagement | Quality management |
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