Does chatter matter? : the impact of user-generated content on music sales
Year of publication: |
2009
|
---|---|
Authors: | Dhar, Vasant ; Chang, Elaine A. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 23.2009, 4, p. 300-307
|
Subject: | Social Web | Social web | Soziales Netzwerk | Social network | Musikwirtschaft | Music industry | Verkauf | Selling | Regressionsanalyse | Regression analysis |
-
Does Chatter Matter? the Impact of User-Generated Content on Music Sales
Dhar, Vasant, (2008)
-
Does Chatter Matter? The Impact of User-Generated Content on Music Sales
Dhar, Vasant, (2008)
-
Sales displacement and streaming music : evidence from YouTube
Hiller, R. Scott, (2016)
- More ...
-
Dhar, Vasant, (2008)
-
Does Chatter Matter? The Impact of User-Generated Content on Music Sales
Dhar, Vasant, (2007)
-
Knowledge-based support systems for long range planning
Kosy, Donald W., (1983)
- More ...