Does citizenship behaviour cause ethical consumption? : exploring the reciprocal locus of citizenship between customer and company
Year of publication: |
2021
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Authors: | Yoon, Sungjoon ; Park, Yoonjoo |
Published in: |
Asian journal of business ethics : AJBE. - Dordrecht : Springer Netherlands, ISSN 2210-6731, ZDB-ID 2660485-1. - Vol. 10.2021, 2, p. 275-292
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Subject: | Perceived corporate citizenship | Perceived customer citizenship | Ethical consumption | Subjective norm | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Unternehmensethik | Business ethics | Arbeitsverhalten | Work behaviour | Ethik | Ethics |
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