Does company size matter in corporate social responsibility? : an examination of the impact of company size and cause proximity fit on consumer response
Year of publication: |
2022
|
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Authors: | Sung, Yoon Hi ; Lim, Rachel Esther ; Lee, Wei-Na |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 2, p. 284-308
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Subject: | cause involvement | cause proximity | company size | Corporate social responsibility | fit | message credibility | Betriebsgröße | Firm size | Corporate Social Responsibility |
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