Does competitive entry structurally change key marketing metrics?
Marcel Kornelis; Marnik G. Dekimpe; Peter S. H. Leeflang
| Year of publication: |
2008
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|---|---|
| Authors: | Kornelis, Marcel ; Dekimpe, Marnik G. ; Leeflang, Peter |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 25.2008, 3, p. 173-182
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| Subject: | Markteintritt | Market entry | Marketing | Marktforschung | Market research | Betriebliche Kennzahl | Financial ratio |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003809032