Does Competitive Environment Moderate the Market Orientation-Performance Relationship?
Year of publication: |
1994
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Authors: | Slater, Stanley F. ; Narver, John C. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 58.1994, 1, p. 46-55
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