Does corporate social responsibility enhance political marketing?
Year of publication: |
2022
|
---|---|
Authors: | Twum, Kojo Kakra ; Kosiba, John Paul Basewe ; Abdul-Hamid, Ibn Kailan ; Hinson, Robert |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 34.2022, 1, p. 71-101
|
Subject: | corporate social responsibility | political marketing | Political party | voter satisfaction | voting intention | Corporate Social Responsibility | Corporate social responsibility | Wahlverhalten | Voting behaviour | Politische Partei |
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