Does counterfeiting affect luxury customer-based brand equity?
Year of publication: |
2012
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Authors: | Gabrielli, Veronica ; Grappi, Silvia ; Baghi, Ilaria |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 19.2012, 7 (2.5.), p. 567-581
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