Does CSR influence sustained competitive advantage and behavioral outcomes? : an empirical study in the hospitality sector
Year of publication: |
2023
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Authors: | Islam, Tahir ; Khan, Muhammad Mumtaz ; Ghaffar, Abdul ; Wang, Ying ; Shujaat Mubarik ; Haider Ali, Imtiaz ; Shahid, Zubair Ali ; Rehmani, Mahmood ; Sharma, Anshuman |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 33.2023, 1, p. 107-132
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Subject: | core capabilities | corporate image | Corporate social responsibility | customer loyalty | sustained competitive advantage | Corporate Social Responsibility | Wettbewerbsvorteil | Competitive advantage | Beziehungsmarketing | Relationship marketing | Wettbewerbsstrategie | Competitive strategy | Firmenimage | Corporate reputation | Strategisches Management | Strategic management |
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