Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Becky R. Ford, Cynthia Stohl
| Year of publication: |
2019
|
|---|---|
| Authors: | Ford, Becky R. ; Stohl, Cynthia |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 1, p. 60-70
|
| Subject: | Corporate social responsibility | Corporate identity | Consumer identity | Product reviews | Amazon | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-018-0108-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060043