Does Customer Email Engagement Improve Profitability? Evidence from a Field Experiment of a Subscription-Based Service Provider
Year of publication: |
[2021]
|
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Authors: | Wang, Yiwei ; Lu, Lauren Xiaoyuan ; Shi, Pengcheng |
Publisher: |
[S.l.] : SSRN |
Subject: | Feldforschung | Field research | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Rentabilität | Profitability | E-Mail | E-mail | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (31 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 27, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3636595 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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