Does customer experience always benefit company? : examining customers' epistemic motivation and interaction with service contexts
Year of publication: |
2022
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Authors: | Vu Thi Mai Chi ; Paramita, Widya ; Tran Ha Minh Quan |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 30.2022, 1, p. 35-50
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Subject: | customer experience | engagement behavior | epistemic motivation | social identity | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Motivation | Kundenzufriedenheit | Customer satisfaction | Leistungsmotivation | Work motivation | Dienstleistungsqualität | Service quality |
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