Does customer information usage improve a firm's performance in business-to-business markets?
Year of publication: |
2012
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Authors: | Rollins, Minna ; Bellenger, Danny N. ; Johnston, Wesley J. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 41.2012, 6, p. 984-995
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