Does customers' attitude toward negative eWOM affect their panic buying activity in purchasing products? Customers satisfaction during COVID-19 pandemic in Indonesia
Year of publication: |
2021
|
---|---|
Authors: | Ardyan, Elia ; Kurniawan, Daniel ; Istiatin, Istiatin ; Luhgiatno, Luhgiatno |
Published in: |
Cogent Business & Management. - Abingdon : Taylor & Francis, ISSN 2331-1975. - Vol. 8.2021, 1, p. 1-15
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | COVID-19 | attitudes toward negative eWOM | customer panic buying activity | brand switching | customer satisfaction |
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