Does deceptive marketing pay? : the evolution of consumer sentiment surrounding a pseudo-product-harm crisis
Reo Song, Ho Kim, Gene Moo Lee, Sungha Jang
| Year of publication: |
2019
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|---|---|
| Authors: | Song, Reo ; Kim, Ho ; Lee, Gene Moo ; Jang, Sungha |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 158.2019, 3, p. 743-761
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| Subject: | Fake news | Product-harm crisis | Deceptive marketing | Unethical business practice | Slandering | Advertising | Word of mouth | Social media | Text mining | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Werbung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-017-3720-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012058546