Does demand forecasting matter to retailing?
Year of publication: |
2023
|
---|---|
Authors: | Almeida, Wesley Marcos de ; Veiga, Claudimar Pereira da |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 2, p. 219-232
|
Subject: | Decision making | Forecasting | Retail | SARIMA | Wavelets neural networks | Prognoseverfahren | Forecasting model | Neuronale Netze | Neural networks | Einzelhandel | Retail trade | Nachfrage | Demand |
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