Does direct marketing need to have a direction?
Year of publication: |
2005
|
---|---|
Authors: | Ng, Irene C.L. |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 23.2005, 7, p. 628-635
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Direct marketing | Product development | Market segmentation |
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