Does distance still matter? : Geographic proximity in new product development ; Report No. 03-125
Year of publication: |
2003
|
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Authors: | Ganesan, Shankar ; Malter, Alan J. ; Rindfleisch, Aric |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2003, 4, p. 111-133
|
Subject: | Geographische Entfernung | Geographic distance | Produktentwicklung | New product development | Innovation |
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