Does effective cost transparency increase price fairness? : an analysis of apparel brand strategies
Sojin Jung, Hyeon Jeong Cho, Byoungho Ellie Jin
| Year of publication: |
2020
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| Authors: | Jung, Sojin ; Cho, Hyeon Jeong ; Jin, Byoungho |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 27.2020, 5, p. 495-507
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| Subject: | Apparel brand strategy | Cost transparency | Reference point | Perceived gains and losses | Price fairness | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Markenführung | Brand management | Bekleidung | Clothing | Markenartikel | Brand | Gerechtigkeit | Justice | Bekleidungsindustrie | Clothing industry | Preis | Price | Theorie | Theory | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-020-00191-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012297812