Does everything look worse in black and white? : the role of monochrome images in consumer behavior
Eric A. Greenleaf
| Year of publication: |
2010
|
|---|---|
| Authors: | Greenleaf, Eric A. |
| Published in: |
Sensory marketing : research on the sensuality of products. - New York [u.a.] : Routledge, ISBN 978-1-84169-889-2. - 2010, p. 241-258
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Schwarze Menschen | Black people | Rasse | Race |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003933299