Does franchising help restaurant firm value?
Year of publication: |
2009
|
---|---|
Authors: | Koh, Yoon ; Lee, Seoki ; Boo, Soyoung |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 28.2009, 2, p. 289-296
|
Subject: | Franchising | Unternehmenswert | Firm value | Diversifikation | Diversification | Gastronomie | Restaurant industry | Schätzung | Estimation | USA | United States |
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