Does free brand spillover benefit online retailers? : roles of logistics service selection
Mengqi Liu, Guo Li, Huamin Wu, Xiaochuan Li
| Year of publication: |
2023
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| Authors: | Liu, Mengqi ; Li, Guo ; Wu, Huamin ; Li, Xiaochuan |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 178.2023, p. 1-16
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| Subject: | Brand spillover | Logistics service | Market competition | Logistikdienstleister | Logistics provider | Spillover-Effekt | Spillover effect | Logistik | Logistics | Markenführung | Brand management | Wettbewerb | Competition | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade | Online-Handel | Online retailing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2023.103270 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014437662