Does friendship help in personal selling? : the contingent effect of outcome favorability
Year of publication: |
2012
|
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Authors: | Ho, Hillbun |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 2, p. 87-97
|
Subject: | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Kundenzufriedenheit | Customer satisfaction |
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