Does green morality lead to collaborative consumption behavior toward online collaborative redistribution platforms? : evidence from emerging markets shows the asymmetric roles of pro-environmental self-identity and green personal norms
Year of publication: |
2022
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Authors: | Shang, Dawei ; Wu, Weiwei |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-11
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Subject: | Collaborative consumption | Green morality | Green personal norm | Online collaborative redistribution platforms | Platform quality | Pro-environment self-identity | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Umweltbewusstsein | Environmental consciousness | Kooperation | Cooperation | Social Web | Social web | Soziale Norm | Social norm | Öko-Marketing | Green marketing |
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