Does Halal image strengthen consumer intention to patronize Halal stores? : some insights from Malaysia
Norazah Mohd Suki (Labuan School of International Business and Finance, Universiti Malaysia Sabah, Labuan, Malaysia) and Abang Sulaiman Abang Salleh (Labuan Faculty of International Finance, Universiti Malaysia Sabah, Labuan, Malysia)
| Year of publication: |
2016
|
|---|---|
| Authors: | Mohd Suki, Norazah ; Abang Sulaiman Abang Salleh |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 7.2016, 1, p. 120-132
|
| Subject: | Attitude | Subjective norm | Halal | Behavioural intention | Perceived behavioural control | Hala image | Malaysia | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Islam | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-12-2014-0079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560552