Does in-Stream video advertising work? : effects of position and congruence on consumer responses
Year of publication: |
2022
|
---|---|
Authors: | Freeman, Jason ; Wei, Lewen ; Yang, Hyun ; Shen, Fuyuan |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 5, p. 515-536
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Subject: | anger | congruence | mid-roll advertising | Online advertising | perceived intrusiveness | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
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