Does information undermine brand? : information intermediary use and preference for branded web retailers
Joel Waldfogel; Lu Chen
Year of publication: |
2006
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Authors: | Waldfogel, Joel ; Chen, Lu |
Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 54.2006, 4, p. 425-449
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Subject: | Markenartikel | Brand | Investition | Investment | Informationsvermittlung | Information intermediary | Electronic Commerce | E-commerce | Internet | USA | United States |
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