Does integrated store service quality turn omnichannel shoppers into price-insensitive, cross-category purchasers, and loyal webroomers? Moderating role of perceived relationship investment and alternative retailer attractiveness
Year of publication: |
2023
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Authors: | Natarajan, Thamaraiselvan ; Raghavan, Deepak Ramanan Veera |
Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-6703, ZDB-ID 2490487-9. - Vol. 15.2023, 3/4, p. 273-290
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Subject: | Integrated store | Attachment with store | Customer engagement | Willingness to pay more | Loyal webrooming | Cross-buying | Perceived relationship investment | Alternative retailer attractiveness | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction |
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