Does justice affect brand advocacy? : online brand advocacy behaviors as a response to hotel customers' justice perceptions
Nilsah Cavdar Aksoy, Nihal Yazici
| Year of publication: |
2023
|
|---|---|
| Authors: | Aksoy, Nilsah Cavdar ; Yazici, Nihal |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-13
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| Subject: | Hotel satisfaction | Justice for employees | Justice for the self | Online brand advocacy | The global belief in a just world | Gerechtigkeit | Justice | Hotellerie | Hotel industry | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web | Wahrnehmung | Perception | Soziale Gerechtigkeit | Social justice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103310 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303156